Homewood Magazine

2015

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SIKES CHILDREN'S SHOES Since its opening on Valentine's Day 1955, Sikes Children's Shoes has played an important role in the lives of Homewood families. The store started as Sikes & Peters' Shoes, selling footwear for men, women, and children. When Peters left the store in 1959, Mr. Sikes decided to sell children's shoes exclusively. H 24 H o m e w o o d M a g a z i n e 2 0 1 5 In the late 1950s, Sikes and the Jack 'n' Jill kids' clothing shop moved into adjoining buildings on 18th Street, and Mr. Sikes created an open doorway between the stores so that customers could shop at both. When the owners of Jack n' Jill retired years later, the Sikes family purchased the clothing store themselves. For fi ve decades, Frank Youngs, who married into the Sikes family in the 1960s, ran Sikes Children's Shoes and Jack n' Jill. He could most often be found fi tting kids into a new pair of shoes, telling riddles, or spinning his yo-yo for his young customers. In 2014, Laura Player, a longtime Sikes employee, purchased both Sikes and Jack n' Jill from Mr. Youngs. Today she is both the owner and one of the store's longest-standing employees. Since Sikes' beginning in the 1950s, the focus has always been on customer service instead of sales. "We are one of the few local stores who can boast serving customers from two and three generations. We have young mothers who got their shoes from us as a child and now come to Sikes for their own children. We strive to continue creating memories for Birmingham's children for generations to come."

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